Once a week, twice a month, as little as possible, whenever it itches. You've heard it all. Eventually, you wash when you have the time, and your hair goes from saturated to stripped.
The answer, however, can be summed up in one sentence, and it's the same for almost everyone: a complete Rituel Texture® every seven to ten days. What varies is not this interval, but the supplemental washes that you fit in between. Here's why this baseline exists, what legitimately shifts it, what doesn't, and how to read the signals your scalp is sending you. For the complete sequence, our step-by-step tutorial details the six steps of the Rituel Texture®.
For us, the two shampoos were non-negotiable: we didn't wash often, but when we did, we did it. I kept this idea and gave it a framework. Today I recommend a full routine every seven to ten days, and, in between, the Repair Shampoo alone, up to twice a week if life requires it.
Ghana Elin, founderThe poorly asked question

"How many times a week" assumes that all washes are equal and that you just need to set the number. However, a full wash and a supplemental wash neither have the same contents, nor the same function, nor the same frequency. Adding them together in the same count produces exactly the confusing answers found everywhere.
By its shape, curly hair is the most exposed of all: its tight spiral slows the descent of sebum along the fiber, so that the scalp can become dirty while the ends are already dry. Its flattened cross-section and successive twists also make it the most mechanically fragile (Khumalo et al., Journal of the American Academy of Dermatology, 2000). A single head of hair therefore needs, at the roots, regular cleaning, and on the lengths, to be left alone. It is this apparent contradiction that the pace resolves.
The baseline pace
A full Rituel Texture® every seven to ten days. This interval is not an average calculated from profiles: it is the time when the scalp calls for cleaning again and when the fiber needs to be replenished with water and care at the same time. Before that, you multiply manipulations without necessity. Beyond that, two things happen in parallel: the hydration left on at the mask step wears off, and the products applied in the meantime pile up without ever being removed.
A full routine is not a shampoo. It is a sequence of six steps, of which cleaning is only the second: detangling with dry fingers, then the Hydrating Detox, which combines a gentle clarifying cleaning and the Repair Shampoo, then the mask left on for ten minutes, the pass of the Man Dol' Comb over the coated fiber, the protective drying, and the sealing. It is this whole set that is scheduled every seven to ten days, not just the single trip to the shower. The details of each step are in the six steps of the Rituel Texture®.
Gentle clarifying cleaning belongs to this appointment. It is not a monthly operation reserved for major buildup: it opens every full routine, because without it, the mask applied afterward remains on the surface. When products have really piled up, you simply leave it to work a little longer before rinsing.
Supplemental washes between routines
Between routines, the Repair Shampoo is used alone, without a clarifier before, up to twice a week. It was formulated for this use. The clarifier does not come into play here: it belongs to the full routine, and adding it to every supplemental wash would be like stripping a fiber that hasn't accumulated anything in three days.
The situation that most often calls for these washes is sports. Sweat is not water: as it evaporates, it leaves a salt deposit that makes the lengths rough and which, under a headband or tight hairstyle, ends up irritating the scalp. Waiting ten days makes no sense, and postponing a session to preserve a hairstyle even less. Everything is detailed in sports and curly hair.
The pool and the sea also require a wash, for another reason: chlorine and salt do not go away with clear water. The useful action happens beforehand, by wetting the hair with fresh water and applying the Repair Mask to the lengths under the swim cap, then upon return, with the Repair Shampoo. See protecting your hair at the beach.
Finally, a case that goes against intuition: in the presence of dandruff or persistent itching, spacing out washes maintains the problem instead of calming it. The scalp is skin, and regular cleaning there serves the same function as on the rest of the body, regardless of what the lengths demand (Draelos, International Journal of Trichology, 2010). It therefore calls for a more regular wash, not a less frequent one.
What doesn't change the pace
Three beliefs shift the calendar without reason, and it is worth naming them.
Length. On a very short cut, the pace is the same: a full routine every seven to ten days. The Detangling with a Chadian finger actually becomes possible again from about two centimeters. Drying, meanwhile, is done according to the desired effect. What remains true regardless of length is that you should not wet your head often.
Porosity. It changes the way the fiber absorbs and retains water, and therefore the salon settings, but it does not set a wash calendar. High porosity does not justify spacing out further, nor low porosity washing more often. See recognizing your porosity.
The season. Winter does not require a different pace, but a little more product. Swimming neither moves the next full routine forward: you do not have to reschedule the entire sequence because you swam on Saturday.
Under a protective hairstyle
This is the only case where the interval is really debatable, and the single numbers we read everywhere do not mean much because they ignore what the duration depends on: the presence of extensions, the tension exerted during styling, and the condition of the scalp. A style without extensions, loose, on a calm scalp lasts longer than a heavy and tight style, and it is the condition that decides, not the calendar.
Two guidelines still hold. The first: the hairstyle protects the lengths, it does not dispense with taking care of the roots. An intermediate cleaning with a wipe, described in what shampoo for curly hair, allows you to remove residues without wetting the style. The second: an odor, itching, or flakes under the hairstyle are not to be endured until the take-down appointment. They are signals of the end of the style's life.
When it is taken down, you start the entire sequence again, clarifying included. That is when the deposits accumulated over several weeks are truly removed.
Reading your scalp's signals
Before changing anything, you must distinguish a pace problem from a technique or formula problem. The two are often confused, and you shift the calendar when it was the wash itself that needed to be corrected.
What the most common signs say
- Oily scalp or itching from the third day: a supplemental wash with the Repair Shampoo is justified, without waiting for the full routine.
- Thin and dry skin, tightness from the next day: it is not the pace, it is the formula or the rinsing. See scalp itching.
- Lengths that appear heavy and dull while remaining dry: a sign of buildup, not a lack of washing.
- Brittle hair without spring when detangling: look first at the leave-in time, the pass of the comb, and the drying, before the calendar.
- Odor under a protective hairstyle: the style has had its time, whatever the planned schedule was.
What happens between two washes

A good wash pace is not enough if the intermediate days undo the work. The most widespread reflex is also the most expensive: spraying a veil of water every morning to rehydrate. Wetting your hair every day makes the fiber more porous over time. Hydration is left on at the routine, it is not made up for with a spray bottle.
What holds is The Styling Cream, in a small quantity, on the ends that pull, and a protected night. You take down the day's hairstyle, put a little more cream on, insisting on the ends, you only pass the comb if the hair is tangled, then you make six braids tight on themselves but never at the root, tied with a silk scrunchie or knotted under a silk scarf, on a silk pillowcase.
A drop of light oil can complete on the ends between routines, if they remain dry. It replaces nothing and is not applied to the scalp, where it would become the next deposit to remove. To make the water brought by the wash last, see hydrate and maintain hydration.
What pace for your hair?
Our experts look with you, online, at the condition of your scalp, your hairstyles, and your week, then set the interval that suits you.
Book a consultationFrequently asked questions
Can you wash your curly hair once a week?
Can you wash twice a week without damaging your hair?
Does co-washing allow you to space out shampoos?
Should you wash before or after a protective hairstyle?
Does washing more often make it grow faster?
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Sources
- Khumalo N. P., Doe P. T., Dawber R. P. R., Ferguson D. J. P., « What is normal black African hair? A light and scanning electron-microscopic study », Journal of the American Academy of Dermatology, 2000.
- Draelos Z. D., « Essentials of hair care often neglected: hair cleansing », International Journal of Trichology, 2010, vol. 2, n° 1, p. 24-29.