In front of the mirror, hair tied back, you try to work out which box you belong in: round, square, heart-shaped. Most of the charts read like an inventory of whatever sticks out. There’s another way of looking.
Face-shape analysis is part of hairdressing training in France. It isn’t about correcting a face, but about understanding how a hairstyle moves the eye, and making suggestions from there. The sections below give you proportion guidelines, what each choice does visually, and the one technical rule that isn’t up for debate. A hairstyle only holds on well-prepared hair, though: our step-by-step tutorial walks through the six steps of the Rituel Texture®.
Face-shape analysis is part of our training. We look at the silhouette, the way the head is carried, the gaze, how a woman holds herself. Then we suggest a hairstyle based on the woman she wants to be that day. It isn’t a lookup table, it’s a conversation.
Ghana Elin, founderWhat a hairdresser looks at

A hairdresser trained in face-shape analysis doesn’t start with the face. They look at the whole silhouette, the length of your neck, the line of your shoulders, the way you sit in the chair. They also listen to how you talk about your hair, what you wear, what you’ve already tried and given up on.
What they’re after isn’t a match between a shape and a list of hairstyles. They’re after what you want to show. Two women with identical proportions will rarely leave with the same style, and that’s exactly as it should be: what sets them apart isn’t geometry.
Proportion guidelines exist, they’re useful, and they’re what this article describes. But they come second. They explain why a hairstyle has a particular effect; they don’t decide for you.
Proportions, not flaws
The words used in hairstyle guides are geometric descriptions, not judgements. “Round face” means the three widths of the face are close to one another. “Square face” means the jaw is clearly defined. “Triangular face” means the forehead is wider than the lower face. None of this is a problem to be solved.
Yet most of the charts in circulation rest on an unspoken idea: that you should aim for an oval, and any hairstyle that takes you away from it is a mistake. That’s an inherited aesthetic convention, not a rule. A strong jaw is a feature, just like a gaze or a way of walking, and many women choose hairstyles precisely to show it off.
So the right question isn’t “what suits me” but “what does this hairstyle bring forward”. The answer is technical and can be checked in a mirror. What you do with it is entirely up to you.
Three proportion guidelines
Tie your hair back, stand in front of a mirror and compare three widths: forehead, cheekbones, jaw. Whichever dominates gives you your starting point. Three cases come up often, and most faces sit somewhere between two of them.
Similar widths
Forehead, cheekbones and jaw measure about the same, and the contours are fairly soft. It’s the most accommodating configuration: it carries off almost anything. Volume placed high, on top of the head, visually lengthens the whole. Volume placed at the sides widens it. Neither is better; they’re simply two different effects.
A clearly defined jaw
The lower face is as wide as the forehead, with marked angles. Hairstyles with movement, hair worn loose, a twist-out, defined curls, soften the outline by breaking up the vertical lines. Very sleek, pulled-back styles do the opposite: they reveal the jaw and assert it. Some women want exactly that.
A forehead wider than the jaw
The upper face dominates and the chin narrows towards the bottom. Any volume or length placed at jaw level rebalances the whole: long braids, twists, an afro worn low and wide. Conversely, a lot of height at the crown accentuates the difference, which can be a deliberate choice.
Volume, height, length

Three levers are enough to explain almost every effect described above, and they can be combined freely.
Volume is the most powerful. Where you place it decides what the eye follows. Worn at the crown, in a high bun, a high puff or an afro shaped upwards, it lengthens. Left at the sides or around the ears, it widens. Spread through the lengths, with a twist-out or a braid-out, it frames without cutting across.
Height affects the way you carry your head as much as your face. A high bun lifts the whole silhouette; a low bun reveals the nape and softens everything. Bantu knots, which originated among the Bantu peoples of southern and central Africa, play on both at once, with a texture nothing else gives.
Length, finally, is the most flexible lever, because you can get it without cutting. Braids, cornrows, twists, with or without extensions, radically change apparent proportions in a single session. It’s also the lever that calls for the most care, for a reason that has nothing to do with looks.
The rule that never bends
Everything above is a matter of taste. Only one point isn’t: tension at the roots. No hairstyle, however beautiful, justifies pulling on the hairline.
Tension is judged on the day. A properly done style can make your head feel tight for an hour or two while the skin settles, but it shouldn’t cause sharp pain, tingling at the temples or little bumps at the base of the braids. If any of these signs appear, have the edges redone the same day. If the discomfort is still there when you wake up the next morning, it isn’t your hair getting used to it, it’s your skin giving way.
As for how long to keep a style in, no number of weeks applies to everyone. What decides is the tension at the start, what the next day tells you, and the state of the regrowth: as soon as braids or extensions no longer follow the direction of the growing hair, the pull shifts to a new point and taking them out does more damage than wearing them.
What causes damage, whatever the hairstyle
- Pulling braids, buns or ponytails tight at the roots, especially along the hairline.
- Keeping a style in when the regrowth makes it pull on the new roots.
- Combing bare hair, without a mask or cream to coat it.
- Sleeping on a defined style without protection.
If your hairline is receding, or the hair at your temples is thinning or slow to grow back, see a dermatologist. Repeated tension in this area is the recognised mechanism of traction alopecia, documented in women and girls who regularly wear braids, cornrows and weaves (Khumalo et al., Journal of the American Academy of Dermatology, 2008). Caught early, it remains reversible.
Making your chosen style last
A hairstyle isn’t judged as you leave the salon but on day three. What makes the difference happens before styling: supple hair is easy to work with, stays where you put it and holds its shape. Dry hair resists, snaps during detangling and, within two hours, turns a crisp style fuzzy.
The preparation lies in the Rituel Texture®, every seven to ten days: Chadian finger detangling on dry hair, the Hydrating Detox, ten minutes with Le Masque Réparateur, then Le Peigne de Man Dol’ on hair coated in mask. La Crème Coiffante comes next, before drying and again when styling, and it’s what gives the hold.
The night does the rest. Six braids twisted on themselves, never tight at the roots, under a silk scarf and on a silk pillowcase, keep your definition from one day to the next. Our night-time hairstyles explain the technique, and our article on styling methods goes through the definition techniques one by one.
Frequently asked questions
How do I find out my face shape?
Are there hairstyles to avoid for certain face shapes?
Does an afro suit every face?
Do extensions damage your hair?
How long does a twist-out last?
Face-shape analysis works best face to face
Our partner salons were chosen for their mastery of coily and curly textures, and trained in the Rituel Texture®. They look at your style, the way you carry your head and your everyday life before talking about hairstyles.
Find a partner salonFurther reading
Sources
- Khumalo N. P. et al., “Determinants of marginal traction alopecia in African girls and women”, Journal of the American Academy of Dermatology, 2008.